School’s breakfast club crowned ‘best in the South West’ by Kellogg’s

Kellogg's Breakfast Club Awards logo superimposed on a photo of Abbeywood Community School.

A school in Stoke Gifford has been judged to have the best club in the South West in the annual Kellogg’s Breakfast Club Awards.

Abbeywood Community School has received a cash prize of £1,000 to spend on its breakfast club as well as a special party pack for the students to celebrate in the coming months.

The Kellogg’s panel of judges selected winners based on the inspiring individuals and activities that transform the mornings of children across the UK and with so many amazing stories submitted, the competition was tough. Abbeywood Community School’s commitment to ensure every child has breakfast to start their day and their ability to adapt to regulations during the pandemic impressed the panel.

During the first national lockdown, on top of free school meal vouchers, the breakfast club team collected donations and created food packages which provided support for any family who needed it. In addition to this, the club stayed open throughout lockdown and school holidays to support vulnerable and key worker children.

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The breakfast club highlighted the work of Lisa Bamford who worked tirelessly to ensure food parcels reached the most vulnerable families during lockdown and continued this throughout the summer holidays. Since the schools reopened in September, Lisa and the pastoral team created an appeal for food bank style donations which helped to create Christmas food parcels for students.

Photo of Lisa Bamford.
Lisa Bamford, breakfast club coordinator.

Sharon Beesley, assistant head at Abbeywood Community School said:

“We are thrilled to have our breakfast club and the commitment of Mrs Bamford recognised by the Kellogg’s Breakfast Club Awards. We strive to ensure all our students have everything they need to prepare them to learn, including a healthy breakfast. We are so proud to share this award with our students, staff and wider community and can’t wait to be back together in school to celebrate.’’

Abbeywood Community School will put the winnings towards setting up a long-lasting outdoor breakfast provision that would be immediately Covid-safe.


Chris Silcock, VP and chief of Kellogg’s UK & Ireland, said:

“I have had the opportunity to see the amazing work breakfast clubs do first hand. The pandemic has proven that now, more than ever, breakfast clubs are vital for so many families. They support working parents, offer a sense of normality when it is needed most and provide the essential fuel children need to learn.”

“The Kellogg’s Breakfast Club awards provide a fantastic opportunity to celebrate the incredible and vital difference these clubs make across the UK.”

This year, Kellogg’s is donating more money to support breakfast clubs than ever before. Along with their grants programmes which will provide funding for a minimum of 500 schools, Kellogg’s is pledging more investment – in cereal and money – to help the Magic Breakfast charity support 167,000 children every morning.

This article originally appeared in the March/April 2021 issue of the Stoke Gifford Journal magazine (on page 21). The magazine is delivered FREE, nine times a year, to over 5,000 homes in Stoke Gifford, Little Stoke and Harry Stoke. Phone 01454 300 400 to enquire about advertising or leaflet insertion.

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